Before and after
Photos from Mamas who use our products, unretouched
Drag across each photo to compare. Every pair shows how long the routine was used: 12 pairs of photos from 5 routines. Results differ from person to person.
The lighting, the camera angle and the pose differ from photo to photo, because none of them were taken under controlled conditions. These photos are usage documentation, not a clinical test, and results can differ from person to person.
For Mama
A panellist's face on day 1 and day 4
From a panel usage record: photos without makeup on the first and the fourth day of using Advanced Brightening Serum.
Skin on the belly and hips at two points in time
Photos from Mamas who use the stretch mark products regularly. No dates or timeframe came with them, so each label says only what we know.
Underarms before use and after 3 weeks
Photos from Mamas who used Dry Serum Deodorant every day. Two pairs were taken 3 weeks apart. The middle pair came without a date.
For Baby
Children's teeth before use and on day 14
Photos from two children who brushed twice a day for 14 days.
- The difference to look for is visible plaque on the teeth. Toothpaste does not change the colour of the enamel.
Babies' faces on day 1 and day 14
Photos from Mamas who used Daily Nourishing Face Cream on their baby's face.
Our test results, with their sources
We publish our test results with the number of participants and the year, on each product's own page.
See all productsLook a little further
Evidence
The numbers and their sources
The figures we quote, each with its sample size and where the data came from.
Catalogue
All products
Everything we make for you and your baby, with every ingredient listed and the test results behind each one we have tested.
Guides
Guides for Mama
Breastfeeding, first foods, sleep and skincare, written to be easy to read on a tired day.