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Mama's Choice
Two pregnant women in silk gowns, one of them holding Mama's Choice Daily Protection Face Moisturizer

Made by Mamas, for Mamas

Made for Mama.Made for your little one.

Products for pregnancy, breastfeeding and your baby's early years, formulated and tested in Singapore. Every ingredient is listed in full.

Help me chooseFor MamaFor Baby
  • NPRACosmetics notified
  • HalalCertified by BPJPH
  • Lab tested in SingaporeFormulated and tested
  • Dermatologically testedAcross our skincare range
  • No drying alcoholNo alcohol denat. in any formula
  • No parabensAcross every formula
  • No SLS or sulfate cleansersAcross every formula
  • No phthalatesAcross every formula
  • No triclosanAcross every formula
  • No fluorideIn the pregnancy toothpaste

5 million+

products sold

8

markets in Southeast Asia

4,000+

physical stores across the region

Singapore

where our products are formulated and tested

What Mamas said in our tests

90% of Mamas said their skin felt more moisturised

Stretch Mark Serum home use test, 29 Mamas, 2022. Self-assessed.

93% of Mamas said their skin looked brighter after use

Advanced Brightening Serum home use test, 30 Mamas, 2022. Self-assessed.

97% of Mamas said they liked the taste

Almond Milk Powder satisfaction survey, 114 Mamas, 2022

Mamas' favourites

Our most reviewed products

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The Mama Guides

Guides to read before you choose

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Written from the evidence, with a source for every figure.

Hear from our fans

Real reviews from Mamas and creators, in their own words.

Start here