Stretch mark care
Stretch Mark Serum
A light serum that sinks in fast and leaves stretching skin soft, moisturised and brighter-looking, while it helps reduce the look of stretch marks.
50 ml
≈ RM 3 a day · around 21 days of use, on the brand's own average usage
Buy from our official store
It is made with niacinamide, Japanese mugwort, aloe vera and bisabolol, in a light texture that absorbs quickly so you can get dressed soon after.
NPRA
Cosmetics notified
Halal
Certified by BPJPH
Lab tested in Singapore
Formulated and tested
Dermatologically tested
Across our skincare range
Free fromParabensPhthalatesDrying alcoholwhy?close
- Free from Parabens
- A preservative that keeps bacteria and mould from growing in a product.
- A water-based product needs a preservative, because without one bacteria and mould can grow in it. We chose others, such as 1,2-hexanediol and caprylhydroxamic acid, because many mothers prefer products without parabens during pregnancy, and we can offer that without giving up a working preservative.
- Free from Phthalates
- A plasticiser, sometimes carried into a formula through a fragrance blend.
- Phthalates are rarely listed by name, because they can sit inside a fragrance blend that appears on the label as one word, “fragrance”. We chose not to use them at all, so our ingredient list means what it says.
- Free from Drying alcohol
- Alcohol denat. and similar alcohols, which make a product dry quickly and feel light.
- It can draw moisture out of skin that already dries out more easily in pregnancy. Many women also find their sense of smell sharper in the first trimester, and the smell of alcohol is often named as a trigger for nausea. We mean only this kind of alcohol. Names like cetyl or stearyl alcohol, which you may see in an ingredient list, are fatty alcohols that soften skin rather than dry it. Benzyl alcohol is used as a preservative. Neither is a drying alcohol.
About this product
- Helps reduce the look of stretch marks
- Brightens skin and helps reduce the look of dark spots
- Moisturises stretching skin and helps keep it soft and supple
- Light and quick to absorb
- Formulated for pregnancy and breastfeeding
- In a Mama's Choice use test with 29 mothers in Indonesia (2022), 90% agreed their stretch marks looked less noticeable and 90% said their skin felt more moisturised
- Halal certified by BPJPH, Indonesia
Who it is for
- Women who are pregnant or breastfeeding.
- Anyone whose skin is stretching with a change in body shape, or who wants stretch marks and dark spots to look less noticeable.
Step by step
How to use it
01
Apply the serum wherever your skin is stretching or has stretch marks or dark spots.
02
Massage gently in circles until it is fully absorbed.
03
Follow with Mama's Choice Stretch Mark Cream.
04
Use it twice a day after a shower, or whenever your skin feels dry.
What other Mamas say
4 reviews
Have you used this product?
Tell us how it went, whatever the star rating. Your review helps another Mama choose with confidence.
Teksturnya ringan, cepat meresap dan tak melekit, senang disapu. Kulit terasa lembap, tak kering. Bila guna berterusan, parut-parut renggang nampak makin pudar, terutama yang merah tu nampak cepat samar. Serumnya pekat dan harganya pun berpatutan. Suka!
Teksturnya cair macam serum dan cepat meresap. Lepas guna, kulit terasa lembap dan baunya wangi. Packaging dia pun nampak mewah dan dibungkus elok. Setakat ni suka.
Krimnya pekat tapi mudah meresap. Bila guna selalu, kulit terasa makin lembap dan garis-garis renggang nampak makin samar, kulit pun jadi lebih licin. Kena guna konsisten, rasanya hasil akan nampak sikit-sikit.
Dah repeat order sebab memang berbaloi. Trimester kedua setakat ni masih okay, harap sampai trimester ketiga kulit tetap terjaga dan lembap. Suka sangat!
Before and after
Skin on the belly and hips at two points in time
Photos from Mamas who use the stretch mark products regularly. No dates or timeframe came with them, so each label says only what we know.
Drag across each photo to compare the two.
Every photo on this page came from a customer or a member of a Mama's Choice user panel, and is published unretouched. The lighting, the camera angle and the pose differ from photo to photo, because none of them were taken under controlled conditions. These photos are usage documentation, not a clinical test, and results can differ from person to person.
What Mamas noticed
Each figure comes from a survey or a test, with its method, year and number of people beneath it.
90%
of Mamas agreed it helps skin feel more moisturised
Consumer use test 2022, n=29
83%
of Mamas agreed it helps skin look smoother and more moisturised
Consumer use test 2022, n=29
83%
of Mamas agreed it helps the skin over the stretch mark area look brighter
Consumer use test 2022, n=29
The survey results in full
Consumer use test 2022, n=29
The top three results in each category. The rest sit behind the link under each one, including the question that scored lowest.
76–90% the range across all 8 questions, the lowest one included.
The look of stretch marks
- 90%
- agreed their stretch marks looked less noticeable
- 83%
- agreed the skin over their stretch marks looked brighter
- 76%
- agreed dark spots over the stretch mark area looked less noticeable
Skin tone and texture
- 83%
- agreed their skin tone looked more even
- 83%
- agreed it helps skin look smoother and more moisturised
Moisture and comfort
- 90%
- agreed it helps skin feel more moisturised
- 79%
- agreed the stretch mark area looked less red
- 76%
- agreed it gives the skin a comfortable feeling
A light serum for stretching skin
Alpha-Bisabolol & Niacinamide
Bisabolol and niacinamide in a light serum with plant oils and aloe vera. It moisturises the skin over your bump, hips and breasts and leaves it looking smoother, brighter and more even.
Ingredients
Formulated and tested in a laboratory in Singapore, with every ingredient listed in full.
Mugwort
has anti-inflammatory properties that help soothe and moisturise dry skin
Niacinamide
helps fade dark spots and even out skin tone
Alpha Bisabolol
helps reduce the appearance of stretch marks
Full ingredient list
We list every ingredient as it appears on the pack, with what it is there for. The number in front of each name is its place in the pack's list, which starts with the ingredient there is most of. We keep that order.
See the full ingredient dictionary which holds every ingredient in our products and what it does.
1 key ingredients
See 16 more ingredientsClose the list
- Aqua
- Solvent
- The base of the formula. Dissolves the other ingredients and carries them evenly across the skin.
- Babassu Oil Glycereth-8 Esters
- Softener
- Babassu oil made water-soluble.
- Pentaclethra Macroloba Seed Oil
- Softener
- Pracaxi oil from the Amazon. Softens.
- Orbignya Oleifera Seed Oil
- Softener
- Babassu oil. Light and quick to sink in.
- Polyacrylate Crosspolymer-6
- Texture
- A thickener that gives a velvety finish.
- Bisabolol
- Skin comfort
- Taken from chamomile. Helps skin feel comfortable.
- Aroma
- Fragrance
- Fragrance. INCI rules allow every scent component to be listed under this one name.
- Aloe Barbadensis (Aloe Vera) Leaf Extract
- Skin comfort
- Aloe vera extract. Helps skin feel comfortable.
- T-Butyl Alcohol
- Solvent
- A solvent. Also added so the formula cannot be mistaken for, or misused as, a drink.
- Artemisia Princeps (Japanese Mugwort) Leaf Extract
- Skin comfort
- Mugwort leaf. Helps skin feel comfortable.
Who can use this product?
Women who are pregnant or breastfeeding, or Anyone whose skin is stretching with a change in body shape, or who wants stretch marks and dark spots to look less noticeable.
Can I use it during pregnancy and while breastfeeding?
It is formulated for use during pregnancy and breastfeeding. No parabens, Dermatologically tested
What have Mamas noticed after using it?
See "Skin on the belly and hips at two points in time" on this page, from users' own photos. 90% of Mamas agreed it helps skin feel more moisturised (Consumer use test 2022, n=29). Results differ from person to person.
More in this category
The Mama Guides
What we have written about this product
The guides that mention this product, with the source behind every number.
