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Mama's Choice

Breastfeeding

Intensive Nipple Cream

Soft, comfortable nipples through every feed: a rich lanolin balm that helps prevent cracked nipples, and you don't need to wipe it off before your baby latches.

RM 37.90

15 ml

≈ RM 3 a day · around 14 days of use, on the brand's own average usage

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It is made with just five ingredients: lanolin, shea butter, coconut oil, vitamin E (tocopheryl acetate) and date fruit extract. It has no fragrance and no alcohol, and there is no need to wipe it off before a feed.

NPRA

Cosmetics notified

Halal

Certified by BPJPH

Lab tested in Singapore

Formulated and tested

Dermatologically tested

Across our skincare range

Free fromParabensPhthalatesDrying alcoholwhy?
Free from Parabens
A preservative that keeps bacteria and mould from growing in a product.
A water-based product needs a preservative, because without one bacteria and mould can grow in it. We chose others, such as 1,2-hexanediol and caprylhydroxamic acid, because many mothers prefer products without parabens during pregnancy, and we can offer that without giving up a working preservative.
Free from Phthalates
A plasticiser, sometimes carried into a formula through a fragrance blend.
Phthalates are rarely listed by name, because they can sit inside a fragrance blend that appears on the label as one word, “fragrance”. We chose not to use them at all, so our ingredient list means what it says.
Free from Drying alcohol
Alcohol denat. and similar alcohols, which make a product dry quickly and feel light.
It can draw moisture out of skin that already dries out more easily in pregnancy. Many women also find their sense of smell sharper in the first trimester, and the smell of alcohol is often named as a trigger for nausea. We mean only this kind of alcohol. Names like cetyl or stearyl alcohol, which you may see in an ingredient list, are fatty alcohols that soften skin rather than dry it. Benzyl alcohol is used as a preservative. Neither is a drying alcohol.
This productNo fragranceNo alcoholNo parabensContains lanolin

About this product

  • Moisturises and softens dry nipple skin
  • Helps prevent cracked nipples
  • No need to wipe it off before a feed
  • In a Mama's Choice satisfaction survey of 74 mothers in Indonesia (2022), 96% felt dry nipple skin became softer and 92% felt more comfortable while breastfeeding
  • Halal certified by BPJPH, Indonesia

Who it is for

  • Mothers who are breastfeeding or pumping.
  • Mothers-to-be whose nipple skin feels dry in late pregnancy.

Watch the product video

A closer look at Intensive Nipple Cream.

Step by step

How to use it

  1. 01

    Squeeze a bean-sized amount onto a clean finger.

  2. 02

    After a feed, spread it over the nipple and areola until it absorbs.

  3. 03

    You can also apply it a few minutes before a feed, or whenever your skin feels dry.

  4. 04

    It works well on dry lips and other dry patches too.

What other Mamas say

7 reviews

Have you used this product?

Tell us how it went, whatever the star rating. Your review helps another Mama choose with confidence.

Verified Buyer
· Verified buyer
Effectiveness:cream reduce sakit time baby menyusu Application:Masa anak pertama pakai ni sbb ada kawan yg suggest. Memang tak sakit pakai ni, masa belum beli ya Allah sakitnya 😭 lepas pakai ni mmg betul2 berkesaan haha ni otw anak ke 2 beli lagi

Verified Buyer
· Verified buyer
Ni packaging lama. Skrg dah baru cuma sy beli utk hadiahkan dekat kawan. Sy dah guna memang the best. Nipple crack sy biasanya sampai berdarah. Anak first dulu terus stop bf sbb sakit. Anak ke 2 sy pakai ni, ada berdarah tapi x sakit sgt & bearable bila baby hisap. Smpai skrg baby bf. Syukur pakai produk ni.

a*****g
· Shopper in Thailand, translated
Baru je start guna, tapi setakat ini tekstur dia okay, tak terlalu melekit dan senang nak sapu. Barang pun sampai lengkap macam yang dipesan. Ini first time order, jadi kena cuba dulu seketika. Kalau elok, memang akan order lagi, insyaAllah.

j*****1
· Shopper in Thailand, translated
Beli ikut review mama-mama lain yang kata senang guna, so sapu siap-siap untuk masa breastfeeding nanti. Belum start guna lagi sebenarnya, tapi harga dia berpatutan dan botol dia pun kecil comel. Memang berbaloi, nanti habis mesti restock.

wormgade
· Shopper in Thailand, translated
Nipple cream ni memang senang guna. Saya order siap-siap sejak trimester ketiga, sekarang dah dekat nak bersalin jadi tambah satu tiub lagi. Teksturnya tak melekit sangat, selesa disapu dan satu tiub tahan lama. Berbaloi!

rungnapha_sodsongsin
· Shopper in Thailand, translated
Teksturnya macam gel jernih, takde bau dan licin bila disapu. Lepas guna, puting terasa lebih lembap dan selesa, tak kering. Barang sampai dengan packing kemas. Dah nak habis ni, confirm akan restock lagi.

lalidy.shoppingz
· Shopper in Thailand, translated
Tekstur dia elok dan melembapkan. Servis kedai pun okay, bagi cadangan yang berguna dan harga lebih murah dari tempat lain. Penghantaran laju dan barang berkualiti. Berbaloi dengan harga.

What Mamas noticed

Each figure comes from a survey or a test, with its method, year and number of people beneath it.

96%

of Mamas felt dry nipple skin became softer

Consumer satisfaction survey 2022, n=74

93%

of Mamas felt the skin on their nipples looked smoother

Consumer satisfaction survey 2022, n=74

98%

of Mamas felt the texture was gentle in use

Consumer satisfaction survey 2022, n=74

The survey results in full

Consumer satisfaction survey 2022, n=74

The top three results in each category. The rest sit behind the link under each one, including the question that scored lowest.

90–99% the range across all 11 questions, the lowest one included.

Nipple skin

96%
felt dry nipple skin became softer
93%
felt the skin on their nipples looked smoother
92%
felt their nipples were more comfortable while breastfeeding

Before a feed

95%
felt it suited sensitive skin

Texture and scent

98%
felt the texture was gentle in use
90%
liked the scent

Packaging

99%
felt it was easy to carry anywhere
98%
felt the label did not fade easily
96%
felt the packaging was easy to use
2 more results in this category
96%
felt the packaging did not leak easily
94%
liked the packaging design

*This is how respondents felt, not the result of a safety test. Follow the directions on the pack for use before a feed.

With lanolin, shea butter and coconut oil

Date extract

Date fruit extract sits in a short list of five ingredients with lanolin, shea butter, coconut oil and vitamin E. Together they moisturise and soften dry nipple and areola skin.

96%
of Mamas felt dry nipple skin became softer, in a consumer satisfaction survey (2022, n=74)

Ingredients

Formulated and tested in a laboratory in Singapore, with every ingredient listed in full.

The ingredients in Intensive Nipple Cream
  • Lanolin

    a rich moisturiser that helps protect dry skin

  • Shea Butter

    pure butter from the shea tree, rich and nourishing; helps protect the skin and improve its elasticity

  • Coconut Oil

    protects the skin naturally and helps restore moisture

  • Date Fruit Extract

    nourishes and moisturises dry, sensitive nipple skin

Coconut, dates and shea butter in glass dishes

Key ingredients

Five ingredients

Lanolin, shea butter, coconut oil, date extract and vitamin E. That is the whole list.

Full ingredient list

We list every ingredient as it appears on the pack, with what it is there for. The number in front of each name is its place in the pack's list, which starts with the ingredient there is most of. We keep that order.

5 ingredientsSoftenerProtectorKey ingredient

See the full ingredient dictionary which holds every ingredient in our products and what it does.

2 key ingredients

04Tocopheryl Acetate
Vitamin E in a stable form. An antioxidant that protects the oils in the formula.
05Phoenix Dactylifera (Date) Fruit Extract
Date fruit extract. An antioxidant.
See 3 more ingredients
01
Lanolin
Protector
A natural fat from sheep's wool. Forms a layer that keeps water from evaporating out of the skin.
02
Butyrospermum Parkii (Shea) Butter
Softener
Shea butter. Moisturises and softens.
03
Cocos Nucifera (Coconut) Oil
Softener
Coconut oil. Moisturises and softens.

Who can use this product?

Mothers who are breastfeeding or pumping, or Mothers-to-be whose nipple skin feels dry in late pregnancy.

Can I use it during pregnancy and while breastfeeding?

It is formulated for use during pregnancy and breastfeeding. No fragrance, No alcohol, No parabens, Dermatologically tested, Contains lanolin, which comes from sheep's wool. Do not use it if you know you react to lanolin or wool.

What have Mamas noticed after using it?

96% of Mamas felt dry nipple skin became softer (Consumer satisfaction survey 2022, n=74). Results differ from person to person.