Personal and feminine care
Non-Fluoride Toothpaste
A fresh-mint toothpaste made for pregnancy, without fluoride or SLS, that cleans gently, helps fight cavities and leaves your breath crisp.
100 gr
≈ RM 0.40 a day · around 50 days of use, on the brand's own average usage
Buy from our official store
- Usual price
- RM 25.90
- Discount
- −RM 6 (23%)
- Current promotional price
- RM 19.90
It contains miswak and allantoin, and is made without fluoride, sodium lauryl sulfate (SLS) or triclosan.
NPRA
Cosmetics notified
Halal
Certified by BPJPH
Lab tested in Singapore
Formulated and tested
Free fromFluorideSLSSulfatesParabensPhthalatesDrying alcoholTriclosanwhy?close
- Free from Fluoride
- A mineral that many toothpastes use to strengthen tooth enamel against decay.
- We did not leave fluoride out because it is harmful. It is effective. But babies and toddlers cannot rinse and spit yet, and in the first trimester nausea can make brushing something you rush, so a little paste often gets swallowed. For those moments we chose a formula without fluoride. What we use instead differs by product. The baby and kids toothpaste uses hydroxyapatite, the mineral tooth enamel is mostly made of. The toothpaste for pregnancy uses calcium carbonate and miswak (siwak).
- Free from SLS
- A surfactant that makes soaps, shampoos and toothpastes lather richly.
- Lots of foam feels clean, though the foam itself does little of the cleaning. SLS is one of the surfactants most often reported to irritate skin, and some studies have linked SLS in toothpaste to mouth ulcers in people who get them often. Gums can also feel more tender than usual during pregnancy. So in the products that lather, we use other cleansers.
- Free from Sulfates
- A family of cleansing surfactants that includes SLES.
- They clean very well, and that includes lifting away natural oils that are better left in place. Skin and scalp can feel more reactive during pregnancy, and losing those oils can leave them feeling dry rather than fresh.
- Free from Parabens
- A preservative that keeps bacteria and mould from growing in a product.
- A water-based product needs a preservative, because without one bacteria and mould can grow in it. We chose others, such as 1,2-hexanediol and caprylhydroxamic acid, because many mothers prefer products without parabens during pregnancy, and we can offer that without giving up a working preservative.
- Free from Phthalates
- A plasticiser, sometimes carried into a formula through a fragrance blend.
- Phthalates are rarely listed by name, because they can sit inside a fragrance blend that appears on the label as one word, “fragrance”. We chose not to use them at all, so our ingredient list means what it says.
- Free from Drying alcohol
- Alcohol denat. and similar alcohols, which make a product dry quickly and feel light.
- It can draw moisture out of skin that already dries out more easily in pregnancy. Many women also find their sense of smell sharper in the first trimester, and the smell of alcohol is often named as a trigger for nausea. We mean only this kind of alcohol. Names like cetyl or stearyl alcohol, which you may see in an ingredient list, are fatty alcohols that soften skin rather than dry it. Benzyl alcohol is used as a preservative. Neither is a drying alcohol.
- Free from Triclosan
- An antibacterial ingredient, once common in toothpaste and soap.
- Several countries have restricted its use, and it adds little to an everyday product. When we can leave something out without losing quality, we do.
About this product
- Cleans teeth and helps remove plaque
- Helps fight cavities
- Helps maintain healthy gums
- A fresh mint taste that leaves breath crisp
- In a Mama's Choice satisfaction survey of 62 mothers in Indonesia (2022), 93% felt comfortable using it with no nausea, and 89% said the mint was just right
- Halal certified by BPJPH, Indonesia
Who it is for
- Women who are pregnant or breastfeeding, and after birth.
- For babies and young children, choose Mama's Choice Baby & Kids Toothpaste, made for ages 6 months and over.
Step by step
How to use it
01
Brush in the morning and at night.
02
Use a soft toothbrush and brush your teeth and gums gently in small circles.
What other Mamas say
8 reviews
Have you used this product?
Tell us how it went, whatever the star rating. Your review helps another Mama choose with confidence.
Ubat gigi ni memang okay guna. Buihnya banyak, jadi mulut rasa bersih betul lepas berus gigi. Guna yang ni buat saya lebih senang hati sebab tahu apa yang saya pakai. Berpuas hati!
Ubat gigi ni formula lembut, memang sesuai untuk ibu mengandung. Baunya lembut, tak menyengat, jadi tak loya masa berus gigi. Bebas SLS dan selesa digunakan setiap hari. Senang hati nak guna masa pregnant.
Dah beli banyak kali tiub ni, memang suka. Guna elok, tak pernah alah atau gatal. Mulut rasa bersih, nafas pun segar tak berbau. Harganya pun berbaloi. Memang recommend!
Lepas cuba, ubat gigi ni memang okay. Mulut rasa bersih dan formulanya lembut. Yang paling best, berus gigi tak buat saya rasa nak muntah macam ubat gigi lain. Sesuai sangat untuk ibu mengandung.
Baunya wangi, sedap, dan memang berfungsi dengan baik. Produk sampai macam dalam gambar, tepat seperti yang saya nak. Harganya tak mahal, berbaloi. Confirm akan beli lagi lepas ni!
Baunya wangi dan memang berfungsi dengan baik. Saya ibu mengandung dan ni dah pusingan kedua beli. Berbaloi sangat, dapat lagi promo 2 percuma 1, harga pun elok. Nanti saya sokong lagi ye!
Bangga betul ada produk tempatan yang sampai dieksport ke Singapura. Tanpa fluoride dan tanpa SLS, ada kayu siwak untuk bersihkan mulut, daun pudina dan klorofil buat nafas lebih segar. Rasanya agak pedas sikit tapi sedap, dan gigi terasa kesat bersih. Confirm repurchase, tak menyesal beli masa flash sale!
Rasa pudina yang menyegarkan, kemasannya pun kemas dan prestasinya baik. Saya dah cuba guna dan setakat ni memang okay. Harap-harap terus sesuai la dengan saya.
What Mamas noticed
Each figure comes from a survey or a test, with its method, year and number of people beneath it.
93%
of Mamas felt comfortable using it, with no nausea
Consumer satisfaction survey 2022, n=62
89%
of Mamas felt the mint was just right
Consumer satisfaction survey 2022, n=62
0%
SLS and fluoride in the formula
The survey results in full
Consumer satisfaction survey 2022, n=62
The top three results in each category. The rest sit behind the link under each one, including the question that scored lowest.
74–95% the range across all 13 questions, the lowest one included.
Comfort during pregnancy
- 93%
- felt comfortable using it, with no nausea
- 80%
- felt more comfortable while brushing
Taste and feel
- 89%
- felt the mint was just right
- 86%
- felt their mouth was fresh after brushing
- 86%
- liked the taste
Texture and scent
- 85%
- felt the texture was just right
- 80%
- liked the scent
- 74%
- felt the scent lasted a good while
Packaging
- 95%
- felt the packaging did not leak easily
- 95%
- felt the label did not come off easily
- 94%
- felt it was easy to carry anywhere
2 more results in this category
- 86%
- felt the packaging was easy to use
- 83%
- liked the shape of the packaging
No fluoride, no SLS
Mint, chlorophyll and allantoin
Peppermint oil and chlorophyll freshen your breath, in a paste with allantoin and miswak extract. It is made without fluoride and without SLS, the two ingredients pregnant mothers ask us about most.
Ingredients
Formulated and tested in a laboratory in Singapore, with every ingredient listed in full.
Miswak (Salvadora Persica)
a plant traditionally used to help keep the mouth clean
Mint
a fresh, natural mint taste
Chlorophyll
helps keep breath fresh
Allantoin
helps soothe the gums
Key ingredients
No fluoride, no SLS
Peppermint oil and calcium carbonate, a mild mineral cleaner, in a paste made without fluoride or SLS and formulated for use during pregnancy.
Can I use it during pregnancy and while breastfeeding?
It is formulated for use during pregnancy and breastfeeding. No fluoride, No SLS, No triclosan, Ingredients: Calcium Carbonate, Sorbitol, Aqua, Sodium Lauroyl Sarcosinate, Chlorophyllin-Copper Complex, Aloe Vera Leaf Extract, Silica, Mentha Piperita Oil, Disodium Phosphate, Sodium Carboxymethylcellulose, Eucheuma Spinosum Extract, Potassium Sorbate, Menthol, Allantoin, Salvadora Persica Bark Root Extract, Sodium Saccharin
What have Mamas noticed after using it?
93% of Mamas felt comfortable using it, with no nausea (Consumer satisfaction survey 2022, n=62). Results differ from person to person.
Why use Mama's Choice Non Fluoride Natural Toothpaste?
It is formulated for pregnancy and breastfeeding, when many mothers want to be careful about what they use every day. It is made without fluoride, SLS and triclosan, and it has a mild mint taste. In a 2022 satisfaction survey of 62 Mamas, 93% felt comfortable using it, with no nausea.
More in this category
The Mama Guides
What we have written about this product
The guides that mention this product, with the source behind every number.
